When writing a marketing press release, finding the right blend of newsworthiness, human interest and product promotion is easier said than done – especially if you’re writing about a product you know too much about!
How can we help?
We’re used to writing press releases that appeal to our customers’ customers (and the journalists who write for them). We once even won an international prize for the ‘Best Rewrite’ of a consumer press release. (Yes, there are prizes for everything!)
Typical projects
Take a look at some examples of our work:
Philips
Press releases for Philips Consumer Lifestyle and Philips Lighting (B2C and B2B), announcing the launch of new products or attendance at trade fairs. Press releases for Philips Research on new technologies and events.
Grolsch
Press releases about Groslch ‘block parties’ and the company’s new trade customer extranet.
