When writing a marketing press release, finding the right blend of newsworthiness, human interest and product promotion is easier said than done – especially if you’re writing about a product you know too much about!
How can we help?
We’re used to writing press releases that appeal to our customers’ customers (and the journalists who write for them). We once even won an international prize for the ‘Best Rewrite’ of a consumer press release. (Yes, there are prizes for everything!)
Take a look at some examples of our work:
B2C and B2B press releases for Philips Consumer Lifestyle, Philips Lighting and Philips Research, announcing new products, new technologies or attendance at industry events.
Press releases about Groslch ‘block parties’ and the company’s new trade customer extranet.