22 Oct 2011
If you have asked colleagues to contribute material, either as input for copywriting or to be edited, it’s a good idea to ask them to get their text read by a colleague before handing it in – on the principle that two heads are better than one. This way, any passages that are unclear or controversial within the department can be located and improved or removed before the editor or writer goes to work on the text. This not only ensures a better result, but also saves money on your publications budget!
07 Sep 2011
Writing in a corporate context is usually a collaborative and iterative process. You brief us on what you want to achieve, we write a first draft, and then it’s your turn. You (and perhaps your colleagues) give us feedback so that we produce a new version that’s even closer to what you have in mind. Alternatively, you make changes to the document yourself.