In the course of our work we learn a great deal – not only about many different fields, but also about good ways of doing things. We see how things are done (or not done!) in different companies, and, together with our clients, we draw appropriate lessons from them. We see trends come and go, and note what remains constant. We see things that go right, and things that go wrong.
So whenever we learn a lesson, or make what we think is an interesting observation or discovery, we note it down in our Baxter Blog or write an article in our client newsletter. Please feel free to browse through our entries so far.
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The little-known secret of English sentence structure
April 23rd, 2012 by
Karen
If you’re a Dutch speaker writing in English, you can take great care in getting spelling, grammar and [...]
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The ABCs of CSR Reporting
April 13th, 2012 by
Karen
Just a few years ago, Corporate Social Responsibility reports were ‘nice to have’. Slowly but surely, they’re becoming [...]
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Writing a memorable speech
Speech! The idea can make even a highly competent businessperson nervous. But whether you’re someone who is at [...]
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Ask colleagues to find a second reader
If you have asked colleagues to contribute material, either as input for copywriting or to be edited, it’s a [...]
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Don’t forget the final step
Writing in a corporate context is usually a collaborative and iterative process. You brief us on what you [...]
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Know when to call it a day
Producing a piece of communication is a bit like painting a painting. At a certain stage it’s perfect. [...]
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Setting up an internal newsletter
An internal newsletter can be so much more than a bulletin board. For example, it can support engagement, [...]
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Ad interim or interim?
Is someone an interim manager, an ad interim manager or a manager ad interim? The quick answer is: [...]
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Anyone got a story for the newsletter?
How to fill your newsletter Oh, it sounded so good at that first meeting. “Let’s launch an internal [...]
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What did you do to my article?!
Managing expectations Newsletters often depend on contributions from people within the company. But sometimes the information submitted needs [...]